It’s 2023, and it’s time to boost your website traffic. So that you can convert to paying customers.
Here are 7 high-impact ways you can boost your traffic.
7 high-impact ways you can boost your traffic.
1. Search engine optimization (SEO)
SEO is a crucial part of digital marketing, and it has become increasingly important in recent years.
Why?
Because it helps reduce cost acquisition. While performance marketing boost increases sales by running ads to specific queries for a specific duration of time. SEO can help target many queries and builds long-term incoming traffic source.
The importance of SEO lies in its ability to help businesses gain visibility and drive traffic to their websites.
In today’s world, it is not enough to have a great website; you need to be able to get people to find it. This is where SEO comes in.
SEO is a long-term process, and it takes time to plan, implement and see the traction but you can always start with an SEO checklist to optimize the website. For example, Heading tags, meta tags, Image alt text, internal linking, etc.
2. Focus on user experience
Having a website is not enough. Users need to interact with your website. Find useful information without navigating too much on the website. So focus on user experience (UX).
How you can do this?
Create a website that is easy to navigate, loads quickly, and provides valuable content to your visitors.
Google takes user experience into account when ranking websites, so this is an essential aspect to get high traffic.
One way to improve the user experience is to make sure your website is mobile-friendly.
According to the report by 2025, there will be around 18.22 billion mobile devices in the world.
This means that if your website is not optimized for mobile devices, you are likely missing out on a significant portion of your potential audience.
3. Optimize for voice search
Voice search is becoming increasingly popular.
About 27% of the world’s population is using voice search on mobile. This means that optimizing for voice search is more important in 2023.
To do this, you need to focus on long-tail keywords and natural language. As people use conversational tone while using voice search.
How you can do it?
For example, instead of optimizing for “best pizza restaurant,” you would optimize for “what is the best pizza restaurant near me?” This is because people are more likely to use natural language when using voice search.
By optimizing for voice search, you can increase your chances of appearing in the search results when people use this method to find information.
4. Use structured data
Structured data is a way of providing additional information to search engines about your website content. This information can include things like product prices, ratings, and reviews. You can also refer to them as rich snippets.
By using structured data, you can help search engines better understand your content, which can lead to higher rankings and increased visibility.
For example, if you have an e-commerce website, you can use structured data to provide information about your products, such as prices, sizes, and colors.
This can help your products appear in Google’s rich snippets, which can increase your click-through rate and ultimately drive more traffic to your website.
5. Use video marketing
We all know YouTube is the leading platform for video, from educational content to news everything is available in video format.
Video marketing is becoming increasingly important to boost your website traffic.
Using explainer video content within blogs post can help users to find content more valuable.
It can help keep visitors on your website for longer periods. This can increase your dwell time, which is a metric that Google uses to determine the quality of your website.
You can repurpose this video content in your social media channels to promote.
In video marketing, TikTok, Instagram reels, YouTube Shorts, etc are game changers. You can now create short-length videos to promote your products or services.
Video marketing is an essential marketing strategy that can boost your website traffic.
6. Optimize for featured snippets
Featured snippets are search results that appear at the top of the search results page. It is often called a result zero (0).
Featured snippets provide a summary of the information that the user is looking for, which can increase your website traffic and improve your search rankings.
Here is an example of how you can turn a paragraph featured snippet by an industry expert Himani Kankaria. (Her twitter)
To optimize for featured snippets, you need to create content that answers specific questions. This can include creating how-to guides, list posts, and FAQ pages. You also need to format your content in a way that is easy for Google to understand, such as using bullet points and headers.
You can target your pillar/cornerstone content for featured snippets, because users are most likely to click on the URL, hence generating traffic.
7. Use social media marketing
Social media marketing is becoming increasingly popular for SEO.
Social media marketing does not directly help boost website traffic or a ranking factor but Google considers social media signals very important.
Also, sharing content on social media can lead users to lend to your webpage. Which ultimately counts as referral traffic or social traffic in GA4.
To use social media marketing for SEO, you need to create high-quality content that is shareable. This can include creating blog posts, infographics, and videos. You can also engage with your audience on social media by responding to comments and sharing user-generated content.
Time to boost your website traffic
These 7 ways can help boost your website traffic tremendously. You can use this method in 2023 with strategic implementations.
Monitor your data analytics to see how the SEO efforts are performing. This can help you identify areas where you need to improve and make adjustments to your strategy.
All the best, and keep implementing to see the changes. 🤟
Here are some of the metrics you should track including your website traffic:
- Bounce rate.
- Conversion rate.
- Events count.
- Keyword ranking.
- New visitor.
- Engagement rate.
- Organic session.