Keyword Optimization: How to Select the Right Word?

Choosing keywords seems an easy task; just looking at your business, you can shortlist some keyphrases on your mind. 

This keyword optimization post will cover the basics of choosing keywords for your website, which tools are available for research, and what their impact will be.

Choosing keywords seems an easy task; just looking at your business, you can shortlist some keyphrases on your mind. 

But what are keywords? 

Keywords are the words the users search for to find the desired answer for the topic in the SERP.

Right Keyword Optimization:  

But what if you optimized for the wrong keywords? We mean those words that sound right for the business, but users are not searching for them by the wrong keywords.

This is a mistake many people make, sometimes even an experienced SEO professionals also. 

Let’s say, after having a first look at the website, sometimes we shortlist some phrases and write a short description of the site. Still, it might be possible that the user will not search by those phrases, and you will always be worried about not getting traffic by those keyphrases. 

For example:

If you have a website for “weight loss,” you might be choosing “bad eating habit “as one of the keywords, but sometimes this “bad eating habit” will not work for you. 

So choosing the right keyword can make or break your SEO Campaign.

So the target is to optimize the website for the right keyword and put it in the right place to maximize the results. 

Keyword Research:

Keyword research is the base planning of any SEO campaign. Other SEO activities such as On-Page SEO, Off-Page SEO, and Technical SEO are planned based on keywords. 

So how to do keyword research?

Well, you can list out some words based on your business. From there, you can use tools to get more ideas and finalize your target keywords. 

You can use tools such as – 

  • Google Keyword Planner
  • Google Trends
  • Wordtracker
  • SEMrush Keyword Magic Tool
  • Ubersuggest
  • Moz Keyword Explorer

There are tons of other tools available in the market, but we prefer them because they provide more accurate results and other keyword metrics.

Keyword Metrics:

Keyword metrics are the data available on that particular word ranking in SERP. This information is required to choose the best keywords for your campaign.

6 Essential Keyword Metrics:

  1. Search volume.
  2. Trends.
  3. Search volume over time.
  4. Keyword Difficulty.
  5. CPC.
  6. SERP features.

Summing Up:

Optimizing the right keywords helps users find your website and signifies the brand of your business.

While metrics help find the right keywords and consider long-term business plans and keywords that allow for brand awareness.

Some things to try:

  • For new business, align your business motto to your keywords – It helps create a brand.
  • Keyword optimization for existing website – Re-analyse your keywords set and modify or insert conversion keywords.
  • Competitor Keywords analysis – Find out which keywords are targeted by your competitor.
  • Leverage your brand name as a keyword.

Originally Published at Exaalgia under the title Keyword optimization and its results.

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