Overview: Health Supplements Store
In Dec 2019, an e-commerce platform specializing in health supplements faced a significant decline in organic traffic, product page rankings, and sales.
Additionally, there was a high exit rate after items were added to the cart.
Challenges:
- Organic traffic drop.
- Product pages fell from top positions (1-5) to lower rankings (10-15).
- Decrease in sales.
- High cart abandonment rate.
Goals:
- Boost sales impact.
- Identify and reduce cart abandonment causes.
- Enhance product page visibility and rankings.
- Increase Click-Through Rate (CTR).
- Drive overall organic growth.
Strategy:
- Leverage existing customer reviews and offer competitive pricing to influence purchase decisions.
- Optimize product pages with money and long-tail keywords for better rankings.
- Improve product page content for enhanced readability and engagement.
- Refine meta tags to boost CTR.
- Refresh older blog content and create new, relevant blogs.
- Acquire high-quality backlinks through guest posts.
- Conduct in-depth competitor analysis to uncover keyword and content gaps.
Conclusion:
By implementing these targeted strategies, the goal was to not only recover lost rankings and traffic but also to create a sustainable path for future growth in organic performance and sales.
Results:
The traffic increased by approximately 103.7% from January 2020 to April 2020
