In this case study, we will see the SEO of a brand-new jewelry website over a three-month period.
Starting from scratch, with no content, SEO implementation, or keyword research, the project aimed to build a strong online presence in a specific niche of the jewelry market.
Through a structured and strategic approach, we optimized key pages, developed a targeted content strategy, and improved the user experience, ultimately leading to significant growth in organic traffic and search engine visibility.
Project Overview:
- Duration: 3 months
- Website Status: Brand new with no content or SEO
- Target Audience: Specific niche in the jewelry market
Initial Challenges:
- No existing content or SEO
- No keyword research done
- The website lacked optimization on all pages
SEO Strategy Overview:
- Page Optimization: Focus on optimizing important pages, including collection and product pages.
- Keyword Research: Conduct thorough keyword research and map keywords to relevant pages.
- Content Strategy: Develop a content strategy targeting trendy news in the jewelry niche and evergreen topics.
- Content Creation and Optimization: Create and optimize content regularly to improve search engine visibility.
- UX Improvements: Enhance user experience with features like recent product views, trust factor sections, and FAQs.
- Backlink Creation: Build backlinks to increase the website’s authority.
Month-wise Breakdown:
1st Month:
- Page Optimization: Optimized collection and other key pages.
- Product Pages: Began with the first batch of product page optimization.
- Keyword Research: Conducted keyword research and mapped to collection and product pages.
- Content Strategy: Targeted jewelry niche trendy news and one evergreen topic.
- Blog Optimization: Performed keyword research for the blog and optimized blog content.
2nd Month:
- Product Pages: Continued optimizing the remaining product pages (second batch).
- Content Creation: Maintained the content strategy and created new content regularly.
- Content Optimization: Continued optimizing existing content.
- UX Improvements: Implemented suggestions for better user experience, such as recent product views and trust factor sections.
3rd Month:
- Product Pages: Finalized optimization of the last batch of product pages.
- Content Creation: Continued with the established content strategy and ongoing content creation.
- Content Optimization: Kept optimizing content for better performance.
- Backlink Creation: Started creating backlinks to improve site authority.
Results After 3 Months:
- Organic Traffic: Increased to 2.3K visitors per month
- Indexed Keywords: 2.8K keywords indexed by search engines
- Authority Score: Reached a score of 23
The SEO efforts over three months helped a brand-new jewelry website into a growing platform with decent organic growth and search engine visibility.
