In this case study, we will see the SEO of a brand-new jewelry website over a three-month period.
Starting from scratch, with no content, SEO implementation, or keyword research, the project aimed to build a strong online presence in a specific niche of the jewelry market.
Through a structured and strategic approach, we optimized key pages, developed a targeted content strategy, and improved the user experience, ultimately leading to significant growth in organic traffic and search engine visibility.
Project Overview:
- Duration: 3 months
- Website Status: Brand new with no content or SEO
- Target Audience: Specific niche in the jewelry market
Initial Challenges:
- No existing content or SEO
- No keyword research done
- The website lacked optimization on all pages
SEO Strategy Overview:
- Page Optimization: Focus on optimizing important pages, including collection and product pages.
- Keyword Research: Conduct thorough keyword research and map keywords to relevant pages.
- Content Strategy: Develop a content strategy targeting trendy news in the jewelry niche and evergreen topics.
- Content Creation and Optimization: Create and optimize content regularly to improve search engine visibility.
- UX Improvements: Enhance user experience with features like recent product views, trust factor sections, and FAQs.
- Backlink Creation: Build backlinks to increase the website’s authority.
Month-wise Breakdown:
1st Month:
- Page Optimization: Optimized collection and other key pages.
- Product Pages: Began with the first batch of product page optimization.
- Keyword Research: Conducted keyword research and mapped to collection and product pages.
- Content Strategy: Targeted jewelry niche trendy news and one evergreen topic.
- Blog Optimization: Performed keyword research for the blog and optimized blog content.
2nd Month:
- Product Pages: Continued optimizing the remaining product pages (second batch).
- Content Creation: Maintained the content strategy and created new content regularly.
- Content Optimization: Continued optimizing existing content.
- UX Improvements: Implemented suggestions for better user experience, such as recent product views and trust factor sections.
3rd Month:
- Product Pages: Finalized optimization of the last batch of product pages.
- Content Creation: Continued with the established content strategy and ongoing content creation.
- Content Optimization: Kept optimizing content for better performance.
- Backlink Creation: Started creating backlinks to improve site authority.
Results After 3 Months:
- Organic Traffic: Increased to 2.3K visitors per month
- Indexed Keywords: 2.8K keywords indexed by search engines
- Authority Score: Reached a score of 23
The SEO efforts over three months helped a brand-new jewelry website into a growing platform with decent organic growth and search engine visibility.
Ready to see similar results for your business? Contact us today to discuss how we can help you achieve your SEO goals!