Overview:
An e-commerce platform specializing in sports tape aimed to enhance its online presence by improving keyword visibility and maintaining top search engine rankings.
The client’s primary goal was to keep and maintain specific keywords in top positions (#1 to #3) while boosting overall organic growth.
Over a 12-month campaign, the focus was on strategic on-page and off-page SEO efforts. The results showed a significant improvement in search engine rankings, successfully meeting the client’s objective of prioritizing and securing top keyword positions.
Goal:
- Improve visibility on certain keywords.
- Maintain top rankings of targeted keywords.
- Enhance overall organic growth.
Strategy:
On-Page SEO:
- Optimized main category pages with money keywords.
- Developed 1-2 pieces of fresh website content monthly to refresh the site and create new internal linking opportunities.
- Regularly updated existing blog content every three months to keep it relevant and supportive of target keywords.
Off-Page SEO:
- Focused on building high-quality backlinks with 2-3 guest posts on high Domain Authority (DA) sites and 2-3 classified ads each month.
- This consistent link-building effort was crucial in boosting the website’s authority and maintaining keyword rankings.
Results:
Throughout the 12-month campaign, we successfully secured top 10 search engine rankings for all targeted keywords, achieving the client’s goal of prioritizing rankings and strengthening their market position.
