If you want to win the content arms race, then don’t just write content but also share.
Writing great content is an important task because users don’t actually care for how optimized your content is. But rather they will stick to your website for information.
So in order to win, it is important to create valuable content.
Content Marketing and Creation:
Content marketing is a big part of digital marketing, this strategy helps your website to reach your audience.
But creative content is key for any content arms race.
Let’s say you have published a creative and informative blog about a certain topic. And it also gets ranked on SERP.
So the next thing you should do is update this blog with new information, or there will be a decline in ranking on your blog.
Creative writing is one part of content arms racing now the second part is promoting that content via social media, forums, etc.
Via these social media channels or forums, it gets easier to connect with your audience, and with informative content, your post gets the reach.
Content Marketing Ideas:
Blogs need to be promoted in order to reach your audience, so apart from optimizing for the organic reach, things you should do –
- Social Media.
- Bookmark your content.
- Use blog commenting to reach more audiences.
- Use Q&A sites to solve people’s queries about your topic.
Content Creation Idea:
In order to win any content arms race how creative content you can write? While the information is fine but representing that information is important.
Here’s how you can do it –
1. Using Images:
Using photos helps your content to understand better. It adds value to your content.
2. Use Graphs & Charts:
So you are writing content that has data. So using graphs and charts to justify that data, is not only smart but it helps to write valuable information.
3. Using infographics:
Nowadays you can create infographics images. This is the best way to represent your story.
4. Use a table of content:
It is very smart to use the table of content while writing a big blog post. It helps readers to break down content.
5. Use short paragraphs:
Using short paragraphs not only helps users to read content interestingly but is also good from an SEO point of view.
6. Use Bullets & Numbers:
Using bullets and Numbers in content helps users to find information more accurately.